I was a guest lecturer at The University of Hong Kong, my alma mater.
I taught Future Food for the Masters in Science (MSc), Food Industry: Management & Marketing course with Prof. Jennifer Wan.
Thank you Jetty Lee, Associate Professor and Programme Director of the MSc Food Industry: Management & Marketing course for the invitation and entrusting me with the next generation of the Food Industry!
The students are enthusiastic and talented!
During my lecturer engagement at The University of Hong Kong, on Future Foods for MSc Food Industry: Management & Marketing Winter 2024 semester. I was lucky enough to arrange a guest speaker to join one of my classes.
My students met Viola (Jinhui) Chen, Innovation and Entrepreneurship Manager, at 谷孚咨询 GFIC!
Viola was gracious enough to share 谷孚咨询 GFIC‘s insights on alternative protein trends and fundraising across Asia Pacific.
She also shared her story and professional journey, encouraging my students to pursue a career in future foods.
Thank you Viola (Jinhui) Chen for inspiring my students!
I concluded my course on Future Foods for MSc Food Industry: Management & Marketing Winter 2024 semester at The University of Hong Kong.
🐼 It was intensive, with topics spanning, alternative protein, digital agriculture, vertical farming and aquaculture.
🤖 With a strong focus on case studies, we delved into the commercialisation of future food technology. Studying team dynamics, business models, intellectual property, marketing and fundraising strategy.
🏐 Covering the topic in a 360 degree view, to assess the opportunities and challenges along the way. Students were encouraged to consider entrepreneurship and naturally I made them do an elevator pitch. 😁
🔌 Interestingly, most of my students are open to consuming cellular agriculture products, which demonstrates a tide of change for Gen Z and Gen Alphas being more open minded than Millennials and Gen X.
Thank you Jennifer Wan for being an amazing co-lecturer and thank you to all my students for their enthusiasm and attention.