{"id":3563,"date":"2024-05-30T07:11:02","date_gmt":"2024-05-30T07:11:02","guid":{"rendered":"https:\/\/www.swapac.com\/?p=3563"},"modified":"2025-12-03T21:50:35","modified_gmt":"2025-12-03T21:50:35","slug":"future-foods-for-msc-food-industry-management-marketing-winter-2024","status":"publish","type":"post","link":"https:\/\/www.swapac.com\/index.php\/2024\/05\/30\/future-foods-for-msc-food-industry-management-marketing-winter-2024\/","title":{"rendered":"Future Foods for MSc Food Industry: Management & Marketing Winter 2024"},"content":{"rendered":"\n
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I was a guest lecturer at The University of Hong Kong, my alma mater.<\/p>\n\n\n\n

I taught Future Food for the Masters in Science (MSc), Food Industry: Management & Marketing course with Prof. Jennifer Wan.<\/p>\n\n\n\n

Thank you Jetty Lee, Associate Professor and Programme Director of the MSc Food Industry: Management & Marketing course for the invitation and entrusting me with the next generation of the Food Industry!<\/p>\n\n\n\n

The students are enthusiastic and talented! <\/p>\n\n\n\n

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During my lecturer engagement at The University of Hong Kong<\/a>, on Future Foods for MSc Food Industry: Management & Marketing Winter 2024 semester. I was lucky enough to arrange a guest speaker to join one of my classes.

My students met <\/a>Viola (Jinhui) Chen<\/a>, Innovation and Entrepreneurship Manager, at \u8c37\u5b5a\u54a8\u8be2 GFIC<\/a>!

Viola was gracious enough to share \u8c37\u5b5a\u54a8\u8be2 GFIC<\/a>‘s insights on alternative protein trends and fundraising across Asia Pacific.

She also shared her story and professional journey, encouraging my students to pursue a career in future foods.

Thank you <\/a>Viola (Jinhui) Chen<\/a> for inspiring my students!
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I concluded my course on Future Foods for MSc Food Industry: Management & Marketing Winter 2024 semester at The University of Hong Kong<\/a>.

\ud83d\udc3c It was intensive, with topics spanning, alternative protein, digital agriculture, vertical farming and aquaculture.

\ud83e\udd16 With a strong focus on case studies, we delved into the commercialisation of future food technology. Studying team dynamics, business models, intellectual property, marketing and fundraising strategy.

\ud83c\udfd0 Covering the topic in a 360 degree view, to assess the opportunities and challenges along the way. Students were encouraged to consider entrepreneurship and naturally I made them do an elevator pitch. \ud83d\ude01

\ud83d\udd0c Interestingly, most of my students are open to consuming cellular agriculture products, which demonstrates a tide of change for Gen Z and Gen Alphas being more open minded than Millennials and Gen X.

Thank you Jennifer Wan for being an amazing co-lecturer and thank you to all my students for their enthusiasm and attention.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was a guest lecturer at The University of Hong Kong, my alma mater. I taught Future Food for the Masters in Science (MSc), Food Industry: Management & Marketing course with Prof. Jennifer Wan. Thank you Jetty Lee, Associate Professor and Programme Director of the MSc Food Industry: Management & Marketing course for the invitation…<\/p>\n","protected":false},"author":3,"featured_media":25273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curriculum"],"_links":{"self":[{"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/posts\/3563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/comments?post=3563"}],"version-history":[{"count":1,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/posts\/3563\/revisions"}],"predecessor-version":[{"id":25278,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/posts\/3563\/revisions\/25278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/media\/25273"}],"wp:attachment":[{"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/media?parent=3563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/categories?post=3563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swapac.com\/index.php\/wp-json\/wp\/v2\/tags?post=3563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}